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Blog Posted in avatar   Johnny Summerton's Blog

French TV watchdog bans Red Bull commercial

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By Johnny Summerton
Posted Jan 13, 2011 in Entertainment
The latest commercial from the makers of the energy drink Red Bull is not being allowed to air on French telly even though there has been self-censorship to cover the appendages that might cause offence to those of a sensitive disposition.
The ad', with the theme "Plage Nudiste" (or nudist beach) features two cartoon characters in the altogether.
A young man politely asks a woman lounging in a deck chair if he may spread his towel next to her, and she gives him the go-ahead, lowering her sunglasses to get a better look.
As she offers him a Red Bull, which she says, "stimulates the spirit and the body," the man becomes...well sexually excited...before rushing off embarrassed.
And she's left laughing, remarking that "unfortunately Red Bull also gives you wings", the slogan used in all publicity for the energy drink.
Harmless stuff you might have thought especially in a country where real-life floppy bits and dangly pieces haven't exactly been hidden from viewers - young and old - during the past 10 years of tasteful reality TV.
While the television watchdog Conseil Supérieur de l'Audiovisuel, CSA might find the commercial unsuitable for the small screen, comments to the site of radio host Jean-Marc Morandini seem, by and large, to find it "amusing'" and "far from shocking".
So without further ado, here it is. What do you think?
Red Bull only became available in France three years ago.
The country slapped a ban on the sale of the drink back in 1996 because of concerns about the one of its key ingredients, taurine, which it feared could cause a health risk.
It wasn't until 2008 after pressure from the European Commission that France lifted the ban and allowed Red Bull to appear in shops for the first time - in its original recipe.
Plage Nudiste won't be aired on television but it will reportedly be shown in French cinemas from February 9.

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