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article imageTwitter testing broad new profile design ahead of investor event

By Michael Krebs     Feb 11, 2014 in Business
Ahead of its presentation at the Goldman Sachs Technology and Internet Conference on Thursday, Twitter has begun rolling out an image oriented profile redesign.
Fresh from its first earnings call last week, Twitter (TWTR) appears to be moving rapidly on its promise to create a more content-rich experience on the micro-blogging social media property.
This week, the company has begun testing a completely redesigned profile page, leaking the look and feel to select users. Mashable's assistant features editor Matt Petronzio was one of those users chosen for the new Twitter experience, and, as Mashable subsequently reported, the new potential Twitter redesign gives a considerable nod to the image orientation of Facebook and Google+.
The redesign features a wider header photo, a notably larger profile photo, and a rearrangement of tweets in a manner that highlights images and aligns them in more of a publishing-oriented layout.
Should Twitter adopt the test redesign, the new look and feel would likely also benefit the company's sponsored tweet business, positioning Twitter more firmly into the content marketing space.
It is not yet known when or if Twitter will roll out the new design, and the company did not offer any comment on the matter when asked by Mashable. However, Twitter does regularly test new features before releasing them to the general population.
Twitter will be presenting at the Goldman Sachs Technology and Internet Conference on Thursday, and perhaps they will announce more on this test at that time.
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