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article imageThe push for mobile point-of-sale unites industry giants

By Michael Essany     Dec 19, 2013 in Business
The poise and promise of mobile payments continue to drive new partnerships across the vast commercial landscape of the United States.
This Digital Journalist learned Thursday that MasterCard and PayAnywhere have cemented a partnership for the sake of advancing mobile point of sale solutions.
PayAnywhere, an mPOS solutions provider, says it has taken steps to provide greater functionality and support for local businesses and retailers.
With this announcement, the new partners confirm, financial institutions - such as independent banks and credit unions - now have an added resource to help their small business customers accept payment cards more easily.
“MasterCard has long been a driver of innovation in the payments space and through this distribution agreement I expect we will truly move the needle, driving understanding and adoption of this technology that will undoubtedly change the face of retail as we know it,” says Marc Gardner, CEO and founder of PayAnywhere.
A representative for Gardner's company tells Digital Journal that MasterCard’s Truaxis loyalty reward platform will be integrated into PayAnywhere as a result of today's confirmed partnership. This is intended to provide smaller retailers with the ability to "offer create and manage" targeted offers through the platform.
Stephen Carnevale, senior vice president of MasterCard, sees this new offering as "the latest example of how greater convenience is being delivered through merchants of all sizes to MasterCard cardholders when they shop.”
In a new interview shared on PYMNTS.com, Gardner spoke extensively about his 2014 predictions for the mobile payments industry at large. To listen to the interview, click here.
More about mobile payments, Mastercard, mobile point of sales, Payanywhere, pos
 
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