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Study released by LinkedIn showcases SMB usage of social media

By Michael Krebs     Feb 13, 2014 in Business
In a new study released by LinkedIn's marketing solutions division, the forward-look on SMB marketers points to confidence in the coming year and a broader adoption of social media marketing strategies.
Social media marketing strategies are poised to be on the upswing among U.S. and Canadian businesses operating in the small market to middle market revenue range, commonly known in the business-to-business parlance as the SMB market, and overall confidence among these marketers appears to be bullish on 2014, according to a Slideshare document released by LinkedIn.
Priming the Economic Engine: How Social Media is Driving Growth for Small and Medium Businesses (SMBs) defines the importance and the size of the SMB market well, surveying 998 firms with revenue in both the small ($1million-$9.9million USD) and middle ($10million-$49.9million) markets.
Not surprisingly, social media was found to be a key driver of growth for SMB firms — not only through marketing strategies but through listening strategies to help discern the interests of both customers and prospects.
A study of this nature coming from LinkedIn may appear questionable, but Lana Khavinson, LinkedIn's group product marketing manager, sought to explain the overall objective of the LinkedIn-underwritten report.
LinkedIn is “very much committed to supporting and connecting SMBs around the world to create economic opportunities,” Khavinson told The Next Web. To this end, the social media concern has dedicated resources to helping educate the SMB market.
Regardless of the perceived conflict of interest, the data included in the LinkedIn study is sourced from multiple environments, including the Small Business Association, Dun and Bradstreet, and Goldman Sachs.
More about Linkedin, Small business, middle market, smb, Marketing
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