As new behavioral patterns evolve around media consumption, TV is continuing to march forward within the digital marketplace. Connected (or Smart) TV as a medium has been seeing robust penetration and adoption levels as of late, however its promise to give audiences new formats of interactivity has been historically lacking. There is new hope on the horizon for those seeking out interesting new living room experiences.
Sports as an entertainment category has always showcased the ability to act as a litmus test for new consumer facing media engagements and it is within the sporting realm that Smart TV
is beginning to become a compelling offer.
and Multiplatform innovator OneTwoSee
are leading the charge in the space to create new ways for fans to engage and interact during the games they love. The two organizations have set their sights on leveraging the interactivity of connected TVs with traditional broadcast video to bring sports viewers an experience that marries the best of ‘lean-back’ television viewing and ‘lean-forward’ digital consumption. The partnership between them was showcased for the first time at this years CES, conjunction with LG Electronics on LG’s new webOS Smart TV platform.
The demonstration of the application highlighted the ability for Smart TV users to view live baseball action while interacting with stunning on-screen graphics, including elements linked to real-time player stats, pitching and hitting probabilities, on-base percentages and other advanced analytics.
The Bloomberg-OneTwoSee partnership has focused on creating new display formats that render highly engaging data and graphics alongside a traditional sports broadcast. The application can be displayed to the side and / or bottom of the broadcast video with interactive and complementary content that develops in real time during the course of a game. These elements bring game day statistics and sports analysis together to create a seamless user experience.
Chris Reynolds, CEO of OneTwoSee stated,
“We’re incredibly excited to partner with a world-class organization like Bloomberg Sports and showcase our premiere integration at CES with LG. OneTwoSee is committed to bringing exceptionally novel and interactive experiences to sports fans across all screens. This partnership sets a new precedent for the future of Smart TV and will create new levels of depth and enjoyment to the sports viewing experience.”
Audiences will always enjoy watching their favorite teams and players on the big screen, whether they are alone with a group of friends, or family- the development of broadcast interactivity across sports may just bring the love of the game to a whole new level.