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article imageKraft removing artificial preservatives from 'Kraft Singles'

By Owen Weldon     Feb 11, 2014 in Food
Kraft is planning to remove artificial preservatives from its "Kraft Singles," which is the company's most popular individually wrapped cheese slices.
According to CNYCentral, Kraft's decision is just one of the latest examples of companies that are tweaking recipes during a time that food labels are being scrutinized more.
According to Chicago Tribune, on Monday Kraft confirmed that it was going to remove sorbic acid from the White American and American varieties, and it will add natamycin, a mold inhibitor. The company will also add a proprietary for food safety. The proprietary is an unnamed ingredient.
Brian Gelb, a senior associate brand manager for the company, said that they know that families want convenient foods that do not contain any artificial preservatives, as well as an ingredient list that is more recognizable. He went on to say that the company is working to deliver more options for some of the brands.
According to Houston Chronicle, the new packages, which have already started appearing in some supermarkets, are stamped with a red circle that notes that they contain no artificial preservatives or flavors.
Gavin Schmidt, manager of cheese research and development at Kraft, said that the changes tool the company around five years to complete, and that's because the company wanted to make sure that the product's shelf life and taste remained the same.
Schmidt did not provide details about what it took to complete the change, but he did say that it was a bit more difficult than simply swapping out an artificial preservative and replacing one that is natural.
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