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article imageHer Body For Your Super Bowl Tickets

By geozone     Jan 24, 2007 in Business
Expectant mother and die-hard football fan Jennifer Gordon is offering a bargain basement rate for advertising at the Super Bowl.
At $4 million per minute, an ad during the Super Bowl is a very expensive proposition. So Gordon, a publicist, came up with the idea of exchanging ad space on her 9-month pregnant belly for two tickets to the NFL's annual premier event, though some might say snorefest.
Gordon, with the full support of her husband, posted ads on eBay and Craigslist stating that: "I will agree to have your message painted on my belly visible to Super Bowl attendees and the millions of fans around the world who watch."
Tickets for this year's Super Bowl are going for as high as $5,000 but compared to a Super Bowl ad, it is peanuts.
Said Gordon's husband, "It's certainly cheaper than a (normal) Super Bowl ad. Isn't this what fanatics do?"
Gordon has received 45 inquiries about her ad and she and her husband have already booked their flights to Florida and made arrangements for accommodations.
Gordon's idea is but the latest in unusually creative advertising that comes from regular people. Empowered with the tools to make ads themselves and take them to the public, the enterprisingly wackiness of the medium through which they deliver the advertising typically generates added buzz value.
Gordon's ad evidently appeared under the heading of "My Body For Your Super Bowl Tickets" on Craigslist. When I went to check it out, the ad was no longer there. Apparently it had been flagged for removal because of inappropriate advertising.
More about Super, Bowl, Ad, Pregnant, Belly
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