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3 comments   Listen   Print   article:94025:9::0
In the Media

article imageThe Onion Coming to D.C.

By bobSP
Jan 18, 2007 in Business
Beginning the first week of April, the Onion will begin distribution in Washington D.C. The cost? Free of charge, they will make their money to operate with ad space with help from The Post.
The Onion--home of the most hilarious satire on the net. If you like quips on today's issues then you'll love it. Visit www.theonion.com for a taste. And apparently, a lot of America (especially ages 18-44) love the site..so much so, that D.C. is far from the first place it has began running regularly.
D.C. will be the 10th city that The Onion will bring papers to. Nationally, the "News" Paper circulates nearly 600,000 copies. They're hoping to bring their style of humor to a broader audience by bringing it to the Washington area--and it wont hurt that they're doing so for free either.
"We believe that The Onion will be very well-received among young Washingtonians, and this is a very attractive opportunity for us to provide our advertisers with a new and unique way to reach that attractive young audience," said Christopher Ma, Post Co. vice president in charge of business development.
This is the second such free paper that the Washington Post will deliver--the first being the 'Express,' a tabloid paper. They're hoping that the readers of that successful paper will also enjoy the witty antics of The Onion.
With headlines like "Recently Divorced Michael Jordan Announces Plans To Return To Marriage" there's no doubt this thing will be a hit on the streets--it already is on the web.
article:94025:9::0
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