The Federal Trade Commission on Thursday fined the marketers of four weight loss pills millions of dollars for making false advertising claims ranging from rapid weight loss to reducing the risk of cancer.
""What we challenge is the marketing of the claims," she said. "The marketers are required to back up the claims with the science and if they can't do that they can't make the claim. But we don't ban the products from the shelves."
Fines were levied against marketers of Xenadrine EFX, One A Day Weight Smart, Cortaslim and TrimSpa. Majoras did not specify how much each marketer was being fined and did not identify the marketers. The FTC scheduled a new conference later Thursday to announce details."
This is good news. For too long now diet pill, weight loss, and exercise systems have fed on the problems American's have with their bodies and done all sorts of amazing things to "trick" us into believing that their product is the magic fountain of health.
Stories of weight loss companies hiring professional trainers to actually put on weight for "before" photos and then take the weight off using their highly trained fitness regime (coupled with the company's product) for dramatic weight loss results... it's just a shame really, and people fall for it every day.
