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article imageStudy Shows Demographic of Video Gamers Changes Drastically

By Allan     Oct 13, 2006 in Technology
The demographics of gamers have shifted dramatically according to a new ComScore Media Metrix report. The average age: 41 years old with an average annual income of $55,000 (US).
Another surprising factor might be that women now account for 52 per cent of the gaming audience. When it comes to online casual gaming, women make up 70 per cent of the market and most are over the age of 40.
The shift is a direct result of marketers trying to get women more involved. Marketers realized they weren't cashing-in as big as they could by only going after men.
This story is full of really interesting facts that will probably surprise most people.
More about Gaming, Women, Video games, Video gamers
 
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