Is Apple's iPod losing its sheen?

Most people these days think of iPod as the coolest gadget on earth. But according to analysts digital music player is losing its sheen.

Most people these days think of iPod as the coolest gadget on earth. But according to analysts digital music player beloved of everyone from Coldplay's Chris Martin to President George Bush, is losing its sheen, writes David Smith, technology correspondent of the Guardian newspaper in his recent article. Smith says that iPod sales are declining at an unprecedented rate and that Apple's signature pocket player with those white earphones may simply have become too common to be cool. This is a great news for Creative Technology, which recently introduced many cool MP3 players including the Creative ZEN Vision W portable video, photo and MP3 gadget.