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article imageVideo: Passersby amazed by mannequins of 'not-so-perfect' people

By Anne Sewell     Dec 10, 2013 in Lifestyle
Not everyone is perfect in this world. Pro Infirmis, an organization for the disabled, did something amazing earlier this month, which astonished passersby on Zurich's popular shopping street, Bahnhofstrasse.
The campaign was devised to celebrate the International Day of Persons with Disabilities.
We have all seen those perfectly shaped mannequins in the shop windows, promoting the sale of fashion wear for beautiful people.
Pro Infirmis went one better and created new mannequins, depicting real people, some suffering from scoliosis and brittle bone disease, others with shortened limbs or a malformed spine.
They garbed these new mannequins in the latest fashion and put them in the windows of fashion stores on Zurich's Bahnhofstrasse, totally amazing passersby.
Pro Infirmis made mannequins of not so perfect people.
Pro Infirmis made mannequins of not so perfect people.
YouTube
The campaign was entitled "Because who is perfect? Get closer." and is designed to provoke reflection and invite people to accept people with disabilities.
The Director Alain Gsponer has captured the campaign as a short film in the video above.
Pro Infirmis in Switzerland made mannequins of not so perfect bodies.
Pro Infirmis in Switzerland made mannequins of not so perfect bodies.
YouTube
Pro Infirmis in Switzerland made mannequins of not so perfect bodies.
Pro Infirmis in Switzerland made mannequins of not so perfect bodies.
YouTube
Pro Infirmis in Switzerland made mannequins of not so perfect bodies.
Pro Infirmis in Switzerland made mannequins of not so perfect bodies.
YouTube
Pro Infirmis in Switzerland made mannequins of not so perfect bodies.
Pro Infirmis in Switzerland made mannequins of not so perfect bodies.
YouTube
Pro Infirmis in Switzerland made mannequins of not so perfect bodies.
Pro Infirmis in Switzerland made mannequins of not so perfect bodies.
YouTube
More about Switzerland, Zurich, pro infirmis, Disabled, Mannequins
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