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article imageOp-Ed: Tech firms introduce ultra-wide monitors for holidays

By Angela Atkinson     Dec 10, 2013 in Technology
Ultra-wide displays is an emerging trend in the tech industry given that more users are expecting to multi-task on their devices.
This week, LG Electronics introduced a YouTube campaign for its latest IPS 21:9 ultra-wide monitor. The 29-inch LED display functions as a mini cinema screen with HD capability.
The 21:9 IPS monitor, through a 4-screen split, lets users multi-task with various applications all up simultaneously on the same screen, such as documents, videos, multiple browsers, and other apps. It’s Mac compatible.
Ultra-wide Trend in Displays
Continuing the trend of ultra-wide displays, Dell recently announced that it will introduce a high-resolution monitor with a 21:9 aspect ratio display towards the end of December. The display will be 34 inches in size and pack a resolution of 3440 x 1440, according to
Dell Version
Dell’s display will be named the U3415W and contain an IPS LCD panel manufactured by LG. The ultra-wide monitor has gained market receptivity in 2013 and could be a standard item among high-end displays for 2014.
The HD quality may find appeal for entertainment purpose but the 4-screen split is designed for people wanting to use two or more applications side-by-side. Industries such as safety (multiple security cameras), finance (stock prices and market monitors), accounting (spreadsheets), engineering, and retail are among a few that find daily practical use for large displays.
YouTube Campaign
For its part, LG ran an interesting viral campaign on YouTube to build awareness for its IPS 21:9 ultra-wide monitor. The ads piggyback off the viral qualities of prank and scare videos on the popular video-sharing site.
The ad’s theme builds off the realism conveyed through display technology and how such features represent an intersection between fiction (such as commercials and pranks) and reality. In May, LG’s video “Stage Fright – So Real It’s Scary 2” generated more than 6 million views on YouTube.
Will other tech brands follow suit and experiment with their marketing strategies? They’ll probably have to.
Convergence of Tech Trends
Smartphones, mobile, realistic displays, Internet 2.0, social media, ecommerce, and even clothing (think Samsung’s Galaxy Gear smart watch and Google Glass) are all converging to produce new gadgets that package multiple technologies into a single platform.
It seems that such an exciting time demands new approaches when reaching out to a sophisticated audience that demands to be both informed and entertained.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of
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