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article imageShould you promote your company with a cartoon?

By Alexander Baron     Dec 9, 2013 in Business
Humorous advertisements have been with us for decades. If you are a small company, why not consider commissioning one, or even producing it yourself?
Actually, product endorsement has been around before any of you reading this. George Leybourne was singing about champagne back in the 1860s. Throughout the 20th Century, advertising agencies produced humorous slogans, ditties, and later cameo television advertisements to promote both products and a broader corporate identity. This advertisement for Nescafe is slightly risqué. This is a rather more homely advertisement from the 1980s for OXO.
This is an advert, or appears to be one, for solar panels. Short, to the point and containing nothing fancy, it is something most people who have any graphics skills could knock up in a day, two at most, from conception to finished product.
Finally, here is a cartoon for a company that specialises in mold testing. This is the perfect promotional cartoon. First it is on the company website's homepage; second, it doesn't play automatically - something that often happens on news sites, and can be annoying. Thirdly it is short. Would you rather watch a 10 minute video or a 90 second one that gives you both the basics and pointers? Finally, this particular cartoon is humorous without being frivolous, and packs in all the information you need before contacting the firm, with the pointers right at the end.
More about mold inspection and test, oxo advertisement, corporate identity
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