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article imageLionel Messi and Kobe Bryant shoot selfies in viral ad sequel

By Lesley Lanir     Dec 5, 2013 in Travel
LA Lakers' basketball star, Kobe Bryant, and FC Barcelona's Lionel Messi return in a face-off for best shot in Turkish Airlines new video promotion: Kobe vs Messi "The Selfie Shootout."
Based on last year's viral video results, Turkish Airlines' marketing team knew what they were doing when they decided to use Lionel Messi, the world's second most marketable athlete in 2013, and the word "selfie," named as,'word of the year,' by Oxford Dictionaries.
With a tag line of, 'Widen Your World,' in a sequel to last December's huge video hit "Legends on Board," Turkish Airlines have once again used the sports mega-stars as the main feature in their promotional ad. This time Messi and Bryant are seen taking selfies in different desirable locations around the world in an ongoing competition of selfie one-upmanship.
Kobe vs. Messi: "Legends on Board," received nearly 106,000,000 views after it hit YouTube on Dec. 6, 2012.
Will Kobe vs. Messi: "The Selfie Shootout" be such a huge success? Hits will tell.
More about Turkish airlines, Kobe bryant, Lionel messi, sports megastars, selfies
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