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article image'Sexist' Xbox One ad forces Microsoft to rewrite

By Michael Thomas     Nov 28, 2013 in Internet
What was intended to be a cute, customizable form meant for men to convince their girlfriends to buy XBox One consoles instead brought Internet ire to Microsoft.
With the holiday season coming up, Microsoft recently released a customizable form that speaks to the merits of Microsoft's new next-gen console in the form of a letter that a man would give to his girlfriend. It goes over the system's many capabilities, but its opening line quickly drew criticism for being sexist.
"You’d rather knit than watch me slay zombies, but hear me out on this. Xbox One is actually for both of us. Seriously," the letter began.
Later, the letter suggests that the girlfriend can use the Xbox One to Skype with her sister while the man watches a sports game.
The Internet was quick to react with fury, accusing the software company of falling back on gender stereotypes, assuming that women would rather use the console to socialize or exercise instead of play video games. As was to be expected, Twitter parodies were quick to follow, like a tweet from user @danielleburger:
Sooo, this is a little sexist. @Xbox....Maybe rethink this? Sincerely, girl who prefers shooting zombies over knitting
Microsoft has since apologized for the "oversight."
"The letter is fully customizable and we meant no offense, but understand how the defaults could be perceived," a company spokesperson said. "We’re making changes to the letter defaults and apologize for the oversight."
A recent study shows that while nearly half of gamers are women, they are met with scorn and hostility in a male-dominated gaming culture.
Xbox fans attend the Xbox One fan celebration and launch party in Los Angeles  California
Xbox fans attend the Xbox One fan celebration and launch party in Los Angeles, California
With permission by Reuters / Gus Ruelas
Xbox fans attend the Xbox One fan celebration and launch party in Los Angeles  California
Xbox fans attend the Xbox One fan celebration and launch party in Los Angeles, California
With permission by Reuters / Gus Ruelas
More about xbox one, Xbox, Microsoft, Sexism
 
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