Not only that, but there are a lot more to come. This was a major story on the local news for London last night. According to Mayor Boris Johnson
: “Adopting the .London suffix will enable organisations to more closely associate themselves with our great city’s powerful global brand.
This is also an excellent opportunity to expand London’s digital presence, which in turn is set to generate funds to invest back into the city.”
Being both one of the world's largest financial centres and a major tourist attraction, among other things, London does not need to be promoted in this fashion, but it is likely that many companies will be keen to associate themselves with London and other great cities.
Some domain names will be reserved, so if you want queen.london, forget it!
This is merely the tip of a very large iceberg; how would you like a domain name suffixed .book
, for example? Or maybe one in Arabic? That might be popular with Muslims, but it would probably cause havoc for the rest of us.
In spite of the anarchic nature of the Internet, there is one organisation that overseas domains, the Internet Corporation for Assigned Names and Numbers, which is known by the acronym ICANN
. As you probably guessed if you didn't know already, it is based in the United States, yes, on the West Coast, but it is of course a truly international organisation and has other offices, including one in China. You can find more information about ICANN and its work on its website, but just in case you didn't know, the first commercial domain name ever registered was symbolics.com, way back in 1985; this is now symbolics-dks.com
. We've come a long way since then.