The new Volvo Truck commercial starring Jean Claude Van Damme performing his infamous splits could be the most memorable commercial you have seen in a long time and your favourite for 2013. At time of publishing it already has 7 million hits.
Volvo Trucks, released today a new advertising video showing "The Muscles from Brussels" actor Jean Claude Van Damme carrying out his famous splits, this time between two reversing trucks.
According to Volvo, this stunt has never been tried before. The live driving test was orchestrated to show "the precision and directional stability of Volvo Dynamic Steering," innovated technology that makes the new Volvo FM easier to drive because it "combines conventional hydraulic power steering with an electronically regulated electric motor fitted to the steering gear."
The commercial, directed by Andreas Nilsson was filmed at dawn, in one take, on a closed-off air-strip in Spain.
Volvo also filmed a "behind-the-scenes" video which "explains" how the stunt and filming took place.