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Renaissance and Slate win Adrian Award for content marketing work

By Michael Krebs     Nov 12, 2013 in Travel
In the 2013 hospitality category, Renaissance Hotels and SlateCustom took the bronze HSMAI Adrian Award for content marketing in support of the discerning business traveler - a recognition of content strategy in travel marketing.
The Hospitality Sales and Marketing Association International, HSMAI, alerted the winners among its 1,200 contenders for the 2013 Adrian Awards in a notification on Tuesday morning, and Renaissance Hotels and SlateCustom, Slate's in-house custom content marketing concern, took a bronze award.
The recognition was an extension of the 2012 case study that explored Marriott International's Renaissance Hotels "Live Life To Discover" campaign.
Recognizing SlateCustom's work in a multi-market video series on the restaurant options available to the discerning and exploratory business traveler, (see the New York City showcase here), the bronze allocation may very well serve as a recognition that a culture-oriented thought leadership content marketing program offers an esteemed validity in the hospitality sector.
Hospitality as a marketing category is routinely subjected to lower-funnel sales-oriented marketing, so the "Live Life To Discover" content strategy is a decidedly information-centric upper-funnel departure.
"On behalf of the HSMAI Board of Directors and the Adrian Awards Advisory Committee, I would like to be the first to congratulate you on being a winner in this year's HSMAI Adrian Awards competition and invite you to attend the Adrian Awards Gala on Monday, February 24, 2014 at the New York Marriott Marquis," Fran Brasseux, executive vice president of HSMAI wrote in an email notification on Tuesday. "Out of 1,200 entries submitted this year, your work was judged to be exceptional by experts in hospitality, travel, tourism and media. Judges were asked to evaluate each entry based on its own merit and success in achieving its objectives. At least three judges reviewed each entry, and their average score earned you the title of "Winner" in this year's competition."
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