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Robot band Compressorhead to perform live in New York City

By Michael Krebs     Nov 11, 2013 in Technology
New York - In New York City on November 12, as an extension of its corporate messaging on innovation, General Electric will present a live concert by Compressorhead - a rock and roll band composed entirely of robots.
General Electric's corporate innovation campaign returns boldly on Tuesday, supported by its dynamic Brilliant Machines theme, as Advertising Age reported on Thursday.
The industrial conglomerate will showcase robot musicians in a live rock and roll concert in New York City's Union Square on Tuesday, November 12. Compressorhead, as the German robotic threesome is known, features a four-armed drummer named Stickboy, bassist Bones, and guitarist Fingers.
Free to the public, the event will also feature charging stations and WiFi - all courtesy of General Electric.
The Brilliant Machines message is designed to support GE's futurism vision and to highlight its commitment to technology and the promises that broad-spanning technologies can bring.
"GE is reinventing what power can do through hardware fused with intelligent software, and the output will rock the world," GE Creative Director Andy Goldberg said, according to the Advertising Age report. "A live band of robots shows how metal and data can come together to create entirely new possibilities, powering everyday things such as music in innovative ways. It's this idea of new possibility that drives GE's commitment to innovative solutions."
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