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Nude couple furniture store ad is dumped by NBC and CBS

By Marcus Hondro     Nov 9, 2013 in Odd News
Though the fun bits aren't visible, an ad for a furniture store called The Dump featuring a middle-aged couple sitting naked on a couch has been nixed by NBC and CBS affiliates in the Chicago-area. It's also been nixed in other areas.
A newly opening franchise of The Dump, a national discount furniture store, in Lombard, a suburb of Chicago, wanted to run a TV spot the franchise has run elsewhere in the U.S.. The spot features a naked couple sitting on their couch but the woman has her legs crossed so her vagina is not visible and there's a ball of twine on the coffee table shielding the man's penis and testicles.
Dump CEO: "disruptive retail concept"
The ad, part of a 13-week campaign The Dump has embarked on, is reaching into millions of homes in areas such as Atlanta, Houston and Richmond, Virginia. Despite that the verdict in the Chicago and area market, was still a resounding "no" from NBC and CBS, though they haven't given their reasons. CBS has also turned the ad down in the Philadelphia and Phoenix markets.
The CEO of The Dump, E.J. Strelitz, says their aim is to get attention but adds that it's not an offensive spot. He's surprised they are having problems in Chicago and yet not in Texas, where they have a store in Dallas. “Our DNA is, we’re a disruptive retail concept,” he told the Chicago Grid. “We wanted advertising introducing ourselves in the Chicago market to be equally disruptive.”
The Dump bills itself as a store selling "...high-end furniture at dramatic discounts" and opened their 134,000 square-foot Lombard store on Oct. 11. At that opening, however, there were no middle-aged nude couples sitting around on any of the furniture.
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