Microsoft has decided to tap into the power and influence of Japanese anime to promote Internet Explorer and IE11. This is all in preparation for Singapore's 2013 Anime Festival Asia
. In this respect, Microsoft is using the event to launch both IE11 and Internet Explorer's newest mascot who is known as Inori Aizawa.
A special trailer
has been made and released in regards to her launch at this year's Anime Festival Asia
. However, you want to watch it on IE's YouTube channel due to it requesting that embedding be disallowed.
So far, this trailer is pretty exciting and keeps true to the feel of intense action science-fiction. It has Inori running
through the ruins of a big city. When the odds are against her, Inori transforms in a similar manner of Sailor Moon. With her newly-gained powers, Inori takes out all of her enemies. According to Crunchyroll, what Microsoft is doing is nothing surprising as it has mascots for its previous operating systems such as Ai & Yu Madobe for Windows 8 and Nanami Madobe for Windows 7.
Now, Microsoft has Inori Aizawa as its mascot for IE.
Crunchyroll also has the commercial for Windows 7 that features Nanami who guides the users through the operating system.
It also has the video in regards to Microsoft's Azure technology. In short, Microsoft is definitely tapping into the power of Japanese anime. Apple did something similar when it came to promoting Siri.