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article imageOp-Ed: Don't write off traditional marketing tactics

By Michael Essany     Oct 31, 2013 in Business
Despite the effectiveness and convenience of today's leading digital marketing resources, it's important not to write off traditional marketing tactics either. Why? Because they still work, especially for small businesses.
Online business magazine Small Business Trends and PayAnywhere, a national provider of mobile payments solutions for small businesses, recently touted a list of old-school tactics that should still be employed by new-age marketers in appropriate situations.
Among the offline marketing efforts that should not be abandoned are:
Flyers: One of the oldest marketing strategies, flyers can be an effective option when you need to get the word out to as many people locally as possible.
Business Cards: A must for any small business owner. You may give the most memorable pitch in the world but new contacts probably won't remember your email address and phone number.
Newsletters: Think of these as flyers targeted to a specific audience. Newsletters can be a great way to give your regular customers business updates and tips about upcoming promotions.
Sponsorship: Everybody likes businesses that give back to their communities. Whether you're buying the uniforms for a local little league team or donating goods or services for a school event, getting your business's name out there in such a favorable light will likely lead to loyal customers and a spike in sales.
From traditional print flyers to business cards, experts say it's vitally important to "add these offline marketing strategies to your current online efforts to make sure your messages are reaching as many people as possible."
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of
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