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article imageYlvis's 'The Fox' still going strong as it enters UK top 20

By Anne Sewell     Oct 29, 2013 in Entertainment
"The Fox", that famous music video which was made basically as a joke by Norway's Ylvisåker brothers, has now hit the UK top 20, just 2 weeks prior to the brothers' first live UK appearance.
Digital Journal has been keeping up to date with the antics of the Ylvisåker brothers, who made a joke music video to promote the latest season of their Norwegian chat show, "Tonight with Ylvis", which promptly went completely viral on YouTube (now standing at 171,645,035 views.)
We also followed the hilarious prank they performed on an ATM in Norway recently
At the beginning of October, the song "The Fox" hit the US Billboard Top 10, reaching number 6, where it remains. And now, it has jumped into the UK's top-20 singles chart at number 17.
The brothers are due to make their very first live appearance in the UK in around 2 weeks.
The General Manager of Ylvis's Norwegian record label, Warner, Guttorm Raa, confirmed to VG (Norwegian language) that Bård and Vegard Ylvisåker will be performing the song on Children in Need, the BBC annual charity fund-raiser.
He said:
"It is gratifying to see that our strategy in the UK is bearing results."
"This is the result of planned marketing and promotional activity. It will be interesting to monitor developments, particularly as Ylvis performs at the BBC's fundraising campaign "Children In Need" 15 November."
For a local Norwegian act, the brothers are certainly becoming known worldwide, having appeared on the Ellen show and Late Night With Jimmy Fallon while in the US.
Ellen Show:
Late Night With Jimmy Fallon:
Related Ylvis news:
September 11, 2013 - Video: Is 'The Fox' the next 'Gangnam-style?' Let's hope not
October 3, 2013 - 'The Fox' didn't just go viral it hit the US Billboard Top 10 too
October 22, 2013 - 'What does the fox say' about Ylvis' new children's book?
October 25, 2013 - Video: Ylvis and the 'Voice Controlled ATM' prank
More about Norway, Ylvis, the fox, uk top 20, US billboard top 10
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