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article imageNow available: New line of underwear to neutralize flatulence

By Kavelle Christie     Oct 22, 2013 in Odd News
A UK company claims it's created a new type of underwear featuring a highly absorptive back panel which traps and neutralizes flatulence odors.
Healthcare underwear company Shreddies Ltd. has designed a range of flatulence-filtering boxers, briefs and shorties suitable for men and women. The Shreddies underwear line uses Zorflex — an activated carbon cloth which is renowned for its use in chemical warfare suits — and users are already celebrating the fact that the noxious fumes are now behind them.
Chronicled on the company’s website, Billy B. from Arizona says, “All I know is that you guys probably saved my career. This underwear works!”
The award-winning healthcare product has been helping persons with flatulence-related illnesses since its launch in 2008. Among the numerous conditions associated with excessive flatulence are: IBS (Irritable Bowel Syndrome) and Crohn’s disease, but it can also be caused by eating some high fibre foods, swallowing too much air, drinking gassy drinks and smoking.
According to the company’s website, the flatulence neutralizing underwear which was “manufactured with love” helps to “give that assurance and often-needed confidence.” As proof of this assurance to their customers, the Shreddies motto is "Fart with confidence."
This assurance seems to have swayed even Chelsea soccer player, Frank Lampard, who the UK’s Daily Mail newspaper cited as owning a pair in a 2012 article. Since then, according to the NY Daily News, Shreddies has also signed up to sell their product which is reactivated by simply washing it, “in 11 UK retailers including Fenwicks and Bentalls.”
A Shreddies Ltd. spokesperson also quoted by the NY Daily News, said, "Although Shreddies has got cheeky with the new campaign, to many people they still remain very much a healthcare product and have helped so many cope with conditions...But the bottom line is that Shreddies are for everyone, after all, it’s something we all do.”
Shreddies Ltd. also designs underwear for persons suffering from incontinence.
More about Flatulence, Gas, Shreddies Ltd, United Kingdom, chemical warfare material
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