It was all a bit of a balls up really, as they chose to post a photo of a squirrel, hanging upside down from a feeding stand by his testicles, as the hapless creature tries to get himself some nuts.
The bank shared the image with its 24,000 Facebook followers, with the caption: “Because accidents don't just happen to others, insurance will also cover you for any temporary injuries”.
At first, apparently, followers thought that the bank's Facebook page had been hacked, but once they realized that the bank had posted the image itself many complained, saying that the image was in very bad taste.
(French language) said that animal lovers were particularly upset at the image posted by the bank.
One disgusted customer apparently posted the comment: "It's absolutely despicable to use this for publicity. As a customer I completely disapprove. Shame on you."
was forced to remove the photo within two hours of posting it, due to the onslaught of comments.
However, it should be noted from the image below that 25 people did actually click on the like button.
A spokesperson for the bank told Europe1
(in French): “We wanted to make use of the social networks but we made a mistake. It was a communication error. We've hurt Facebook followers and potential customers and we regret it.”