to Yahoo!, the online store that turned into a one-stop-shop site for almost everything you could possibly ever think of needing has just launched its own beauty store section.
The store's name is "Luxury Beauty
," and it launched Thursday, according
to The Huffington Post. So far, 24 brands have agreed to sell their products through the online retail giant including Burberry, Nars, and Deborah Lippmann.
to Yahoo!, Chance Wales, who is Amazon's director of beauty and health & personal care, said this in an interview with Women's Wear Daily:
"We have luxury shoppers. What we have been lacking is luxury brands, and we hope this is the first step to marry our customer's needs with what brands expect in terms of displaying and selling their luxury [products]."
Brands have been hesitant to sell through Amazon because it would take profit away from them, and, if the online retailer hits a home run in this area as well, the retailer could control prices, according
to Mashable. The selection from each brand varies as well with a company like Nars which is selling 94 different products through Amazon while a company like Burberry is only making its fragrances available through the site.
Amazon should have no problem with attracting consumers to this new section, because a 2012 Forrester Survey revealed that 30 percent of online shoppers started researching their last online purchase at the retailer, according
to Mashable. That figure is double that of Google's.
When comparing it to other online beauty stores such as Sephora.com
, Amazon won out when it came to shipping costs, according
to Mashable. Sephora.com charges on shipping if an order is less than $50, and Beauty.com charges if an order is less than $35. For Amazon, orders of over $25 are shipped for free. Not only that, but the orders can contain any other items from the store.
Time will only tell how this latest venture works out for Amazon. If they conquer this market, then the next question is: what's next?