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Airpush making native advertising more accessible for mobile

By Michael Essany     Oct 11, 2013 in Technology
Native advertising is quickly becoming the hottest thing in the advertising industry today. But until now, the native advertising space hasn't been evenly accessible to everyone seeking to share in its potential riches.
But that changed this week when Airpush — one of the fastest-growing mobile ad networks in the industry — forged ahead with plans to bring the raw potential of native advertising deep into mobile territory.
According to TechCrunch, Airpush is set to deliver the world’s first comprehensive native advertising platform for mobile.
New York-based Hubbl — a maker of app discovery and personalization technologies — has been acquired by Airpush for $15 million. The acquisition will allow the companies to pool their respective talents, expertise, and resources to accelerate the growth of native advertising in the mobile realm.
“Facebook and Twitter have created a lot of hype around native advertising on mobile, but the reality is that the technology hasn’t been accessible for mainstream app developers,” says Asher Delug, Founder and CEO of Airpush. “By joining forces with Hubbl, we plan to change that. The team at Hubbl has redefined the category by building the first truly scalable and effective platform for in-app native advertising, and we’re very excited to bring their technology to market together.”
Now at Airpush, the Hubbl team is working on a new product, the founders tell TechCrunch, explaining that it will take advantage of everything they’ve learned over the years building tools for app discovery, and later, more personalized app recommendations, followed by a B2B app distribution product.
“The company doesn’t want to reveal the exact details about how the native advertising solution will work on mobile for competitive reasons, but generally speaking, it’s an attempt to rethink how this trend toward native ads on the web can work on smaller screens,” TechCrunch reports.
Last month, Airpush ranked #1 in the 2013 Tech 200 list of fastest-growing technology companies.
More about Airpush, Hubbl, native advertising, Mobile advertising, TechCrunch