According to Quartz
, the toothbrush is shaped just like your teeth. It works by you biting it, and then chomping on it for six seconds. The toothbrush can supposedly brush your teeth in an up and down motion, as well as a side to side motion.
According to CNET
, the toothbrush is made right at the dentist, who creates a mold of your teeth and then uploads it to Blizzident, who then creates the toothbrush.
According to Business Insider
, the bristles of the toothbrush are the same as you would find on any standard toothbrush.
The Blizzident toothbrush carries a price tag of $300, and can last up to one year.