The National Organization for the Reform of Marijuana Laws entered a proposed ad into an online contest and so far the ad has received the highest number of votes. That puts the proposed ad into round two of the contest.
The contest winner will have their ad produced by Intuit, the sponsor, and it will air during the Super Bowl. NORML is a a non-profit with a small staff and limited budget.
The organization would greatly benefit from this contest just the same as any of the other small business entries according to NORML communications director Erik Altieri.
Altieri says NORML is looking to broadcast a national message that would bring light to an issue that directly and adversely impacts thousands in the United States every year.
In its contest entry,
NORML wrote, "With the last election and with the recent announcement from the attorney general in Washington DC, we are beautifully positioned to make sure a responsible, adult American citizen is never again arrested for enjoying the beauties of recreational marijuana."
If the ad wins the contest, Intuit will ultimately decide if it will produce the ad and Fox, the Super Bowl's broadcaster, will decide whether or not they will air it.
