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article imageGoogle to upgrade its search engine

By Tim Sandle     Sep 28, 2013 in Technology
Google is to upgrade its search engine, the tech giant has announced. This will be the first major upgrade in three years.
The change to the Google browser will be to the way it interprets users' search requests. This is based around a new algorithm, codenamed Hummingbird. Few details about how the revised search engine will work have been revealed. However, according to the BBC, Hummingbird will be especially useful for longer and more complex queries.
The major change in the way that the search engine will work is that PageRank (how important links to a page are deemed to be) will no longer be the main determining factor. Google will also take into account other considerations, such as whether Google believes a page is of good quality.
The Guardian notes that the Hummingbird update will focus more on Google's Knowledge Graph, which is an encyclopaedia of about 570 million concepts and relationships that allows Google to anticipate facts and figures you might want to know about your search term.
For the iPad and iPhone generation, the upgrade will allow for conversational or voice search, where the user can ask Google a question rather than typing keywords into the search box.
The announcement was made by Amit Singhal, Google's senior VP, who said: "Our algorithm had to go through some fundamental rethinking of how we are going to keep our results relevant."
More about Google, Search engine, Chrome, Browser, Internet
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