is still here, you just don't know it because it's not regularly in the news like Mark Zuckerberg's behemoth of a company seems to be. Its users are still there, too: more than 70 million people
are on Pinterest, and 80 percent of users are women.
But what is it that keeps them coming back?
The simple answer seems to be that they just like it. Elisa Boettcher, a Bemidji State University graduate, said that it's the same as when people cut out magazine clippings of items they wanted. "This is exactly that only it's online, and there is a vast number of things that I could never have had enough time, or magazines, to cut out."
"I like being able to organize interests into categories," said student Tricia Tuntland.
Karina Braun-Johnson said she liked that you could "pin" an idea on a board, and then leave it there until you needed it again. She said it was unlike Facebook where she'd have to scroll through a bunch of old stuff to find what she was looking for.
Another student, and aspiring photographer, Joe Moubry, said that he likes being able to use it for planning his photo shoots. "It allows me to compile ideas for photo shoot ideas with the secret boards."
With every site there are improvements that people say can be made, and Pinterest is no exception.
Tricia said she would like to be able to stop the duplicates from showing up, but one of her biggest issues is how things are organized.
"If a person post something into say the DIY section that is not DIY, it shows up, and things get messy," she said.
Elisa's main concern deals with links that don't end up not working. "I wish that when files don't have a good link to 'how to' do something, or who created it, that Pinterest would search the Internet to find that for you."
As is with any kind of business, it needs to make money to keep existing. According to multiple sources including The Wall Street Journal
, and socialmedia today
, Pinterest is about try out a new thing called "promoted pins."
The Wall Street Journal reported
that "promoted pins" are like promoted posts on Facebook. Companies will have their posts come if a user searches for something that relates to their company or product.
In the same article, it was reported that no one is paying for anything yet, and that users will be able to clearly tell if a "pin" is a promoted one. Pinterest CEO Ben Silbermann added he'll be considering user feedback as to the future of these "promoted pins."
When asked about this recent change, everyone was pretty understanding. A long as it doesn't interfere with their experience.
"It's a legitimate business with my targeted audience looking to get more views on their site. It's a very viable thing to do," Elisa pointed out.