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article imageAmnesty’s Fan the Flame campaign

By Justin King     Sep 12, 2013 in Entertainment
The paper dioramas created by the Russian artists from People Too, at the request of Ogilvy & Mather, have created a moving and powerful ad campaign for Amnesty International.
Amnesty International is a network of over three million supporters, activists, and members in over 150 countries monitoring and reporting human rights abuses, while attempting to force various nations to abide by the Universal Declaration of Human Rights.
The ad campaign highlights various well-known incidents of human rights abuse throughout the world. The images are captured in stark white paper cuttings that are then photographed moments after being lit on fire. The photo shown above illustrates the U.S. practice of waterboarding. Some of the other images show a firing squad, a stoning, and an example of police brutality.
In the 50 years Amnesty International has been in existence, the organization has combated all of these issues, and many others. Amnesty is
“now embarking on a major process of evolution, to adapt to the dramatic changes in the world we operate in, and to increase the impact of our human rights work.
We are introducing a new, global way of working – with a distributed centre and Regional Hubs of research, campaigns and communications – because we owe it to the people we work for to be the most effective force for freedom and justice that we can, globally.”
This ad campaign is intended to draw attention to this new evolution.
Credits:
Advertising Agency: Ogilvy & Mather, London, United Kingdom
Chief Creative Officer: Gerry Human
Executive Creative Director: Gerry Human
Art Director: Denis Kakazu
Copywriter: Giles Montgomery
Business Director: Jaimes Leggett, Anchie Contractor
Photographer: Derek Hillier
Retoucher: PICS
Illustrator: Aleksey Lyapunov and Lena Erlikh
Account Manager: Clare Dimmock, Natalie Young
Art Buyer: Helen Gimson
More about Amnesty international, Amnesty, Paper, Ad
 
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