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article imageThe increasing craze for protein enhanced foods

By Dawn Denmar     Sep 3, 2013 in Food
The Guardian blog on Sept. 2, 2013 had a piece on the craze for protein-enhanced foods that started with US bodybuilders. High protein sandwiches, ice creams and shakes have been available for a while and more products are coming to market all the time.
Here in the UK it's possible to buy protein-enriched sandwiches from M&S, drinks from health stores and even "ice-cream that contains as much protein as a chicken breast." High protein bread was launched recently and pasta is to follow in the next few days.
The craze for protein-enriched foods began with bodybuilders, eager to find supplements that would avoid them having to eat so many protein-heavy meals while in training. Diets such as the high protein South Beach and Paleo diets are now fuelling demands for foods with increased levels of protein.
The Guardian is a little dismissive of the trend towards increased dietary proteins, however, a seminar held in the States in April 2013 indicated just how significant protein additions to food could become. Proteins can be extracted from whey, vegetables and pulses, RuBisCo, a new source, and even algae, fungi or insects. With world population predicted to top nine billion by 2050, protein-enhanced foods could be a valuable enrichment for many diets.
The next Protein Trends and Technologies Seminar will be held in April 2014.
More about protein enhanced foods, Dietary supplements, nutritional supplements
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