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article imageOp-Ed: Miley Cyrus getting richly rewarded for MTV VMA twerking

By Marcus Hondro     Aug 29, 2013 in Entertainment
Miley Cyrus is being richly rewarded for the provocative and obscene dance turn she did with Robin Thicke at the MTV VMA show Sunday. Instead of being nothing more than a footnote in wrap-ups there are thousands of stories written about Cyrus.
That appears to be the point. That the young people watching will become more likely to adopt sexualized clothing and behavior long before healthy is not an issue for her and her management team. Craving the media furor, and sales, they went with it.
Here is a sampling of headlines her 'twerking' produced, headlines which otherwise would not have existed: It goes without saying that Miley Cyrus has one hot body (E! Online); Billy Ray Cyrus says Miley is 'still my little girl' (Toronto Sun); Miley Cyrus' VMAs performance 'could not have gone better,' says manager (New York Daily News); Miley Cyrus's MTV VMA performance sets viewers abuzz (Canada's CTV News) and Miley Cyrus sends MTV's Video Music Awards to top Twitter ranking (L.A. Times).
Hardly likely the corporate world cares. Sales of records go up, sales of clothes, accessories like jewelry, make-up, up, up, up. Young teens are buying into that culture, they've not much to compare and dressing like that, acting like that, seems a hip thing to a developing mind looking for a rebellion motif, for a way of fitting in and being cool.
Cyrus, and the industry, is exploiting them and doubtless causing strife in the homes where parents still have the energy to try and fight it all, to say 'no' to the clothes and the music and lifestyle. Parents who recognize that kids should be allowed to be kids.
Did MTV care about her antics? Sure they did - they loved it. Along with Miley Cyrus, Robin Thicke and their management teams they did. After all, attention never hurts.
Cha-ching.
This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of DigitalJournal.com
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