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article imageVideo: 'Barça Land' ad launched in new Qatar Airways campaign

By Anne Sewell     Aug 28, 2013 in Sports
Barcelona - Qatar Airways have paid out a staggering €96 million ($128.5 million) for a 3-year ad deal with the Spanish champion football team, Barça, meaning they have the right to between 50 and 60 more of these clever and entertaining ads.
Using an island shaped like the FC Barcelona shield, the prestigious Qatar Airways has launched the above innovative and clever TV commercial. The main slogan? "Qatar Airways and FCB. A team that unites the world."
The ad was launched on the day that the Middle-Eastern airline announced that they will be the Catalan football giants' new official sponsor.
Throughout the ad we can see the team's stars taking up roles separate from their normal sporting activities.
Arriving at the airport, we see Gerard Piqué as a customs officer. Rather appropriately, we see Neymar arriving at the airport (the team paid Santos 57 million euros to acquire the 21-year-old player back in June).
Andrés Iniesta stars as a painter. The incomparable Messi appears as a football-ballet coach and Carles Puyol saves people by taking a header from a plant pot in the street.
There are also appearances by Mascherano, Sergio Busquets and Jordi Alba. Gary Lineker, who played for Barça in the 1980s, also makes a cameo appearance as a taxi driver. The taxi itself, naturally, carries the team colors.
The ad ends right before kickoff at Barcelona’s iconic stadium, the Camp Nou.
As the Washington Post says, "FC Barcelona supporters will love it. Real Madrid fans, and many others, will hate it."
On top of the TV advertising, more Qatar Airways captions will appear on the Barça team jersey and there will be ads on the stadium's façade and seating.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - recent addition Neymar.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - recent addition Neymar.
YouTube
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Lionel Messi appears as a fo...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Lionel Messi appears as a football-ballet coach.
YouTube
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Carles Puyol.
YouTube
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça La...
Qatar Airways has paid €96 million for a 3-year ad deal with Barça - Flight arriving at Barça Land.
YouTube
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