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article imageStarbucks aims to open 50 stores in Colombia

By John Sevigny     Aug 27, 2013 in Food
Seattle - As part of its expansion into Latin America, Starbucks is poised to open its first store in Colombia, a country that boasts the "richest coffee in the world."
Starbucks Corporation CEO Howard Schultz said the company plans to open its first store in Bogota in early 2014, followed by five more stores later in the year.
It would be disappointing if Starbucks didn’t have 50 stores in Colombia in five years, Schultz said at a press event in Bogota Monday, according to Bloomberg.
“This is long overdue,” Schultz said. “There is tremendous enthusiasm as we talk to people and walk the streets -- most of these Colombian people we talked to have consumed Starbucks coffee somewhere else.”
Starbucks, based in Seattle, has more than 8,000 stores spread across 62 countries, including 12 Latin American markets. The company plans to buy its coffee locally for its Colombia stores. But not everyone is convinced that Starbucks and Colombia will make for a good fit.
Fox News reported that In Bogota, a 41-year-old office worker Rafael Reyes said he hadn't tried Starbucks as he'd never left his native Colombia. Reyes said, "we will remain loyal to the Colombian coffee of Juan Valdez."
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