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article imageBlackBerry fails in smartphone market, puts itself up for sale

By Abdul Kuddus     Aug 13, 2013 in Business
Toronto - The collapse of the mobile giant BlackBerry is a vivid reminder of how transient success can be in the field of technology. Having failed to woo consumers in recent years, the once ubiquitous and dominant BlackBerry is up for sale, according to reports.
After years of struggling to keep pace with smartphone giants like Apple and Samsung, reportedly, the Canadian mobile manufacturer is looking for alternatives—a humbling downfall for the once-dominant smartphone maker.
According to an AFP report:
“The Canadian firm said it had formed a committee to consider possible joint ventures, strategic partnerships or alliances, a sale of the company or other possible transactions."
Few years back BlackBerry dominated the US smartphone market; BlackBerry devices were both a status symbol and a way of life. A must for corporate, tech-savvy professionals and reportedly President Obama was a fan.
The Guardian reported:
Within a short span, “BlackBerry has suffered a calamitous decline as rivals revolutionized the business it did so much to start. On Monday the company previously known as Research in Motion (RIM) announced it had decided to explore strategic alternatives. Buyers are being sought, though the company could also go private or be broken up. Few analysts expect a turnaround.”
Reportedly, the company’s market share has dwindled from close to 50% in the US in 2009 to less than 3%, according to estimates released last week by the International Data Corporation (IDC).
BlackBerry introduced its first device in the market in 1999, an email pager that allowed busy professionals and tech-savvy executives to communicate on the go in a way that revolutionized business communications. Slowly, the addition of features like cameras in newer variants broadened the company’s appeal to consumers.
However, in 2007, the rise of revolutionary iPhone changed everything for Blackberry. Further the entry of Google with its android operating system with apps made Blackberry lose its sheen in the mobile space.
This year, the company launched its latest operating system, the BlackBerry 10, and three new devices. Despite positive reviews, it was too little and way too late.
No doubt that BlackBerry created a culture of mobile users who were hooked to the company's smartphones, but many of those customers have since moved to Apple and Samsung, mainly using Android.
Commenting on BlackBerry failure, Carolina Milanesi, analyst at Gartner said:
“Smartphones these days are more about music, photos and video than they are about email. BlackBerry for too long relied on its business customers to keep it in the game. But these days you don't want to be boring in business."
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