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article imageGamers turning their backs on World of Warcraft

By Mark Harradine     Aug 3, 2013 in Internet
The time that the iconic online game “World of Warcraft” ruled the roost seems to be coming to an end. One of the world’s favourite online games has seen a huge loss in their subscriber base with 600,000 gamers leaving in the past three months.
In fact since the beginning of 2013 nearly two million subscribers have left the game. Activision Blizzard, the game’s owners, had 9.6 million users at the start of the year, that figure has now fallen to around 7.7 million, reports Sky News. The main reason for this sudden and dramatic drop in interest seems to be the growing popularity of other games in the same genre, such as “League of Legends.”
In spite of the drop in popularity of the flagship game for Activision Blizzard the company is going ahead with new investment. Bobby Kotick, the CEO of Activision Blizzard, is attempting a buyout to once again become the majority shareholder. The French company Vivendi are the majority shareholders of Activision Blizzard with 61 percent of the overall shares. However if Kotick’s $8.2 billion buyout is successful Vivendi’s share would drop to only 12 percent. Kotick has been the CEO of Activision since 1991 and has a strong history in the online game market overseeing the success of the hugely popular online game “Call of Duty.”
More about World of warcraft, Games, Online, Activision Blizzard, league of legends
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