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article imageRun DMC & A-Trak team up with adidas for interactive music video

By Layne Weiss     Aug 2, 2013 in Entertainment
New York - Run DMC and A-Trak have joined forces with adidas to make an interactive video. The group is known for wearing "shell toe" adidas and even made a track about the shoes.
Run DMC released the song "My adidas" in 1986, and has had a strong relationship with the company ever since, Hypebeast notes.
The video is part of adidas Originals Unite All Originals campaign.
Run DMC were the first to bring together hiphop, rock, and fashion, Stupid Dope notes.
Set in New York, the hiphop legends will be the players in a project, which will be controlled by fans, HipHopDX reports. Using voice commands and visual effects, fans will be able to influence the video and create special effects and animations.
DJ A-Trak, provides the soundtrack for the project. He has played an integral role in mixing rap with electronic music.
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