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article imageBrickflow wants to reshape curated storytelling

By Cendrine Marrouat     Jul 23, 2013 in Technology
Brickflow is a new hashtag-based visual storytelling platform for bloggers and journalists interested in creating curated social media slideshows quickly and effortlessly.
Do you know that the brain processes visual content 60,000 times faster than text? Pictures trigger better audience engagement that any other type of posts on social media.
That is exactly the idea behind Brickflow, a new storytelling tool that launched in public beta last week.
Brickflow allows journalists and bloggers to quickly build slideshows or “flows” featuring content collected (“bricks”) from specific hashtags. The stories may also be built from scratch. Just click the “Create a New” / “+” picture in your admin panel, enter the keyword of your choice, and drag and drop items found on social media sites like Instagram, Twitter, Tumblr, and YouTube -- or specific URLs.
Each flow comes with an embed code and can be shared on social networks. Curators have the ability to edit their creations in a few seconds as well.
“Brickflow is first to offer the feature of connecting multiple Instagram videos to tell a longer story,” says Brickflow co-founder Mihaly Borbely on the official blog of the company. “This will open up a whole new world of possibilities, like crowdsourced short films and advertisements. I deeply believe that micro-videos will reshape the way we think of visual storytelling. It’s a new format by itself, but these videos are also the perfect building blocks for something bigger.”
Brickflow is free for everyone. Pro features include a real-time hashtag feed and design customization (colours, fonts and templates).
To start using Brickflow, visit
More about Brickflow, Storytelling, content curation, Journalism
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