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article imageBusiness Leaders: A Profile of Donna Wittmann

By Chris Hogg     Oct 6, 2004 in Business
With its high-value hardware, software and services, Xerox is a name synonymous with printing and imaging. And with people like Donna Wittmann helping to lead the organization, it’s no surprise.
For the last two years, Wittmann has been the Canadian regional vice president of the Xerox Channels Group. With a team of 30 people under her direction, she is responsible for marketing the full line of Xerox colour and monochrome network printers to Canadian businesses.
Immediately upon meeting her, it’s obvious that she is an expert, a veteran who knows every corner of her industry. Her delivery and persona are traits an MBA course can’t teach.
Wittmann has been with Xerox for 14 years, spending most of her career with the company in upstate New York and New York City before moving to Canada. She has held a number of senior sales, marketing and operational positions, including colour marketing manager for Western Europe and colour business manager for North American Agent Operations.
Today, Wittmann is a pillar of the organization and a staple for Canadian businesses that need smart office solutions.
“In the last year, we’ve almost doubled our product line,” says Wittmann. “We’ve worked to offer viable solutions for all businesses and offer them at an affordable price.”
About 85 per cent of small business managers say that colour printing impacts how well they can compete in today’s market, especially against larger companies. Studies show that colour printing in promotions, like direct-mail marketing, can drastically increase a company’s revenue.
Responding to this demand, Xerox has released a line of printers that will help grow Canadian businesses by offering solutions at a very competitive price point.
The new Xerox Phaser 8400 comes in several configurations, starting at only $1,399. It’s a solid-ink printer that can print colour for almost the same cost as black-only network printers and it’s incredibly fast. This printer is also one of the best for the environment because it contains no solvents or hazardous chemicals, releases no fumes or odours and there are no used ink cartridges to discard.
In the first quarter of this year, Wittmann says Xerox Canada has seen its colour printing side grow by a whopping 46 per cent, which she attributes to the increased growth of small- and medium-sized businesses.
With Wittmann’s business acumen and sales know-how, the future of Xerox looks bright.
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