New to the esafety arena, eSafely
is offering a browser add-on based parental control tool that aims to "Keep you safe where your web filter doesn't".
focused on delivering enhanced protection for kids while using popular web resources Facebook
and Web Search
, the product attempts to fill the holes in protection commonly felt by typical URL-blocking parental controls that are unable to deal with the dynamic web content typically available in the most popular web portals.
Addressing issues of access to adult content and the prevention of cyber bullying, eSafely's launch is aptly timed to offer protection for families looking for new esafety resources to keep their kids safe during hot summer afternoons spent surfing the Web.
Kids don't need to be looking for it, and it isn't enough that they your filter is blocking sites like sex.com. It is all too easy for kids to stumble across porn on some of the most widely used web portals. It is enough that they are friends with someone on Facebook who happens to have liked a couple of adult-oriented pages, and all of a sudden they will start getting Like Page suggestions and Friend suggestions that are inappropriate. And then curiosity takes over and it landslides from there
says a representative of eSafely.
We plan to continue to develop eSafely's scope in response to our users' feedback to maximize the protection we are able to offer where it is needed most.