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article imageJK Rowling revelation yields overnight sales windfall

By Kirstin Stokes Smith     Jul 14, 2013 in Entertainment
London - JK Rowling has become an overnight sensation again, but it took a carefully crafted pseudonym and a big revelation to make it happen.
Rowling’s crime novel “The Cuckoo’s Calling,” written under the pen name Robert Galbraith was launched April 2013 to a warm reception - it is quickly becoming a best seller. Yesterday she and her publisher, Mulholland Books, shared that she was the real name behind, "The Cuckoo's Calling." Book sales increased 156,866 percent.
Today the imprint of Little Brown and Company is running with the scoop on Twitter,
‏@mulhollandbooks3h
Surprise: Robert Galbraith is JK Rowling! Read the first two chapters of her detective novel, THE CUCKOO'S CALLING: http://bit.ly/1byMYz8
Mulholland Books is not the only Twitter voice in the publishing industry talking about the big Rowling reveal. Publishing Director Kate Mills from Orion Publishing Group tweeted this today after learning that Galbraith was really Rowling,
@Kate7Mills7h
So, I can now say that I turned down JK Rowling. I did read and say no to Cuckoo's Calling. Anyone else going to confess?
And this:
@Kate7Mills
@Beathhigh No, came on submission and I thought the writing was good but it would be tough. And it was. Until yesterday...
Rowling and her publisher took care in creating Galbraith’s identity – it was no mere nom de plume. The author bio on Hachette Book Group reads,
“After several years with the Royal Military Police, Robert Galbraith was attached to the SIB (Special Investigative Branch), the plain-clothes branch of the RMP. He left the military in 2003 and has been working since then in the civilian security industry. The idea for Cormoran Strike grew directly out of his own experiences and those of his military friends who returned to the civilian world. ‘Robert Galbraith’ is a pseudonym."
New Statesman confirms that as of last night “The Cuckoo’s Calling” was number 4,709 on Amazon’s best sellers list. By this morning the book has climbed to third spot.
“The Cuckoo’s Calling” has already enjoyed a more positive reception than Rowling’s novel for adults, “The Casual Vacancy” – also a Mulholland publication – in 2012. While it received mixed criticism, its sales were good and, according to The Independent, it has been selected for a BBC adaptation.
Before the news of Rowling’s involvement, the book, “The Cuckoo’s Calling,” was enjoying modestly swift sales at 1,500 copies. That number has exploded and her publisher anticipates greater interest and sales.
Wall Street Journal reported that Reagan Arthur, publisher of Little Brown and Company, said they are already planning a sequel,
“We are really looking forward to publishing the second book in the Strike series next summer,” he said.
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