The event is being promoted by the U.K. Department of Health to raise awareness of lung cancer among older people. The campaign forms part of the health service’s ‘Be Clear on Cancer
For the campaign, advertisements featuring real doctors will be seen on television, print and radio from now and until mid-August 2013. In addition, face-to-face events will also be held in shopping centers across the country and special videos
have been made.
The campaign, according to ITV News
, is aimed primarily at men and women over the age of 50. The campaign aims to educate people on the signs and symptoms of lung cancer and to encourage people with a persistent cough to see their medical doctors early.
Currently, almost 24,000 people a year in England receive a lung cancer diagnosis when the disease has progressed to a late stage, with only 15 percent of cases being caught early. Lung cancer is one of the most common cancer types in the UK, with an estimated 40,800 new cases being diagnosed in England and Wales every year
Commenting on the campaign, the British Health Secretary Jeremy Hunt wrote
on a government website: "The message from this campaign is clear — if you have a persistent cough, go and see your doctor. The earlier lung cancer is diagnosed, the more likely that treatment will be successful."
Hunt goes on to say that: “I am committed to improving cancer survival rates and have set out an ambition to save an extra 5,000 lives every year by 2014 — getting people diagnosed early is one part of our drive to have the best cancer services in the world.”