Pacquiao is coming off two successive losses, the first to Timothy Bradley last June 9 and then to Juan Manuel Marquez last December 8, both at the MGM Grand in Las Vegas, Nevada.
Pacquiao's coach Freddie Roach has indicated that he will tell Pacquiao to retire if he loses three times in a row.
“If he (Pacquiao) loses, I will tell him to retire,” Roach told ESPN.com.
“If you lose three in a row it’s your time. He’s up there in age . I’ve got to keep a close eye on him. It’s part of my job to protect him. I will do the right thing. I don’t want him to be a stepping stone (for other fighters).”
But Pacquiao's promoter Bob Arum, who is beaming with excitement about the box office potential of the Pacquiao-Rios fight
on Nov. 23 in Macau, China, has not been vocal about Pacquiao's retirement.
Certainly, Arum still considers Pacquiao as his biggest cash cow and he knows that there are still tons of money Pacquiao will bring to his coffers. At this time, Pacquiao remains as Arum's highest-paid fighter, despite his successive defeats.
Seemingly, it is the fans and the most loyal supporters who determine when Pacquiao should stop fighting. That would be the day when they tell everyone that Pacquiao is no longer entertaining to watch.
And when his supporters and fans stop buying his fights, it would be the final signal for Pacquiao to quit and for Arum to thank the eight-division champion for his invaluable services to his company and as his top money maker.
But for as long as Pacquiao remains a top attraction for the millions of boxing fans around the world who continue to line up for tickets or pay-per-view subscriptions, Arum would continue to promote future Pacquiao fights to satisfy the fans and for the astute promoter to make more money.
Right now, Pacquiao remains entertaining when he is up in the ring as shown during his clash with Bradley and Marquez. So even with his recent defeats, he remains very popular and still the best fighter to watch.
Pacquiao remains popular not only because of his entertaining fighting style but the public in general and his fans in particular, appreciate his being a likable person, humble despite his enormous wealth, charitable orientation and other traits that make him a good role model for the young generation.
These are some of the reasons Pacquiao is still being sought for endorsement by local and international companies despite his two successive losses.