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article imageNew magazine is launched for content marketers

By Michael Krebs     Jun 19, 2013 in Business
Content marketing, the rekindled marketing strategy trending spectacularly among digital media circles, is now a big enough topic to warrant a dedicated magazine.
Content marketing strategies have become the red-hot executions of choice among digital marketers.
Only two years ago, online content marketing approaches were a mere curiosity among a handful of advertisers who were interested in experimenting with content-oriented tactics to better understand their alternative to the more tired banner-modeled digital advertising deliverables.
However, content marketing has entered the corporate marketing lexicon with a social media sexiness, an abundance of industry associations (Content Marketing Institute; Custom Content Council; and the Branded Content Marketing Association, to name three), and now a magazine fully dedicated to the communications practice.
The new magazine, The Content Strategist, is being published by Contently, the content production company used by some marketers and publishers.
Boasting a positioning statement to deliver “insights and analysis on brands, storytelling, and the future of content,” as Pandodaily reported, The Content Strategist offers a variety of perspectives - from "brand publishing" to "storytelling" to "the future of content." Articles appear daily on the digital version of the magazine, and there does appear to be a print version of The Content Strategist - although when choosing to receive a print edition, there currently is a message that reads: "Sorry, but this form is no longer accepting submissions."
Curiously, there are no digital banner advertisements rotating on The Content Strategist. The assumption is, of course, if the magazine does desire revenue it will have to employ content strategists from marketers to obtain profitability.
More about content marketing, branded content, contently, Marketing, Advertising
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