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article imageOFA to launch seven-figure Obamacare ad campaign

By Jordan Howell     Jun 17, 2013 in Politics
Organizing for Action, the successor to the Obama campaign’s Organizing for America, is set to launch a million-dollar ad campaign defending the Affordable Care Act.
The news, first reported by Politico, suggests that the Obama administration is concerned that the public still does not know the potential advantages of the legislation before its rollout in 2014.
“The truth is, Americans are already seeing the benefits,” says the narrator in the advertisement posted on YouTube.
“Better coverage and lower costs, that’s what Obamacare means for them.”
The first spot lauds the parts of the law that are currently in effect, including tax credits for small businesses, free preventive-care visits for seniors, and rebates for consumers.
The ad also shows that allies of the Obama administration will no longer be shying away from referring to its signature piece of legislation as Obamacare, a term that Republicans and Tea Party activists used derisively to foment public anger toward the law in the summer of 2010.
More about OFA, organizing for action, organizing for america, Obama, Obamacare
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