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article imageGoogle can predict box office numbers weeks in advance

By Matthew Hendricks     Jun 8, 2013 in Entertainment
After the Internet giant has done a study they call "Quantifying Movie Magic with Google Search," Google says it can predict with 94 percent accuracy a movie's opening weekend box office numbers.
Google Think reports that by examining the timing and category of Google searches and paid clicks, they identify several factors that signal how a movie will perform at the box office.
According to The Hollywood Reporter, four weeks before a movie opens, Google looks at search volume for a film's trailer, factors in other information like franchise status and seasonality, and can then predict opening weekend box office revenue with 94 percent accuracy.
One week before, Google uses search volume for a film's title rather than its trailer and combines it with data such as theater counts in order to make a prediction that is 92 percent accurate.
According to wired.com, Google's research also found that movie fans consult on average 13 sources before they decide what flick to see.
Movie searches on Google were also up 56 percent from 2011 to 2012.
Ninety-nine top box office titles in 2012 were examined, and it was found that moviegoers tend to pick what film they’re going to see the same day they purchase their ticket.
According to The Hollywood Reporter, Google hasn't yet said what it intends on doing with its newfound predictive powers, though insiders say it can be used by film studios to better market their films. Google doesn't plan on selling its data, but sharing it with clients.
More about Movies, Box office, Google, box office numbers
 
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