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article imagePaywalls or not, newspapers to see revenue declines through 2017

By Michael Krebs     Jun 6, 2013 in Internet
With the Washington Post implementing a paywall on their flagship digital property next week, a report from PricewaterhouseCoopers suggests paywalls will not stop revenue declines at newspapers.
A new report from consultancy PricewaterhouseCoopers has concluded that, with or without pay walls on digital properties, newspapers can expect to see revenue declines through 2017, Advertising Age reported.
The annual Global Entertainment and Media Outlook report assessed advertising slippage at a compound rate of 4.5 percent annually between 2013 and 2017.
“There are some very positive signs about the resilience of the industry, but a lot of that lost revenue won’t necessarily come back,” Greg Boyer, managing director at PricewaterhouseCoopers' entertainment, media & communications division told Advertising Age.
The report's findings come just days before the Washington Post plans to institute a pay wall for its flagship Washingtonpost.com property. The Washington Post pay wall is slated to go live on June 12 and follows the same model as that put in place by The New York Times - allowing 20 free articles per month before the pay meter kicks in, according to Digiday.
Newspaper web sites are experiencing meaningful audience growth. The Newspaper Association of America reported 100 million unique visitors on newspaper web properties in 2012, seeing a 7 percent uptick in unique visitors in the crucial adult 21-34 age demographic.
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